City of La Romana Holds Workshop on How to Write for Gastronomic Websites and Social Media Outlets

La Romana, May 1, 2018 – On Saturday, April 28, “influencers” and representatives from La Romana’s business sector participated in the innovative workshop “Creative Writing for Foodies” (Escritura Creativa para Foodies), headed by Elaine Hernández.  Participants explained that they attended the workshop with the goal of improving their online gastronomic websites and social media outlets in order to better highlight the town’s rich gastronomic tradition.

The workshop, held in the eastern city of La Romana, was the sixth celebrated with the goal of continuing to strengthen online websites and social media outlets that feature the work that is being carried out in the food sector by entrepreneurs,  influencers and journalists working in La Romana and Punta Cana regions.

Participants were exposed to important techniques and tools to evaluate and write with the appropriate language on specific products, dishes, destinations and gastronomic events.  The goal is to communicate all these food-oriented activities in a language appropriate for websites and social media outlets.

The Foodies workshop was held in “Studio Cocina,” a creative space owned and operated by gastronomic influencer and top chef Gabriella Reginatto who also participated in the event.  During the workshop she presented her successful Instagram and other social media accounts.

Elaine Hernández Pión, Foodblogger and gastronomic journalist, headed the workshop.  During the event all participants participated in the preparation of sweet and salty tapas, headed by Gabriella Reginatto and participants from the Cinco Gelato ice cream parlor.

The main goal of the workshop was to share with participants how to write short and creative descriptions of the dishes and treats prepared during the event.  Participants also learned how to describe the minute details that make the specific dish special, specifically its ingredients and how it should be served.

Ms. Hernandez is a communications graduate from The Foodie Studies in Madrid.  During her intervention she highlighted that “…in a publication, the description of the dish should not concentrate exclusively in the description of the gastronomic product, but rather to connect to the emotions of the consumer so that the experience will remain as a memorable event.”

“Aside from the news value of the event or gastronomic product, there should also be a full description of the dish based on its presentation, aromas, texture and environmental details,” explained Ms. Hernández.

These workshops are being held nationwide, sponsored and implemented by “Plato Grande,” with the co-sponsorship of press associations, local chefs, restaurants and gastronomic entrepreneurs.

“Plato Grande” is a marketing and communications agency that works in the gastronomic and tourism sector and provides services in training, consultations, and the development of gastronomic projects.