Puerto Plata is the most promoted Dominican destination at the Internationale Tourismus-Börse 2014

Puerto Plata is the most promoted Dominican destination at the Internationale Tourismus-Börse 2014
Berlin, Germany,March 7, 2014

A delegation representing the tourism sector of Puerto Plata participates in the Internationale Tourismus-Börse (ITB) that is being held March 7 – 9 in Berlin, Germany.

The committee is headed by Lorenzo Sancassani, Provincial Director of Tourism who, along with hotel executives and personalities from the tourism community of the destination, had the task of promoting the attractions of the Dominican North Coast before representatives of more than 180 nations that were attending the world’s leading show of the industry.

To Sancassani, the integrated promotion strategies that have been developed by the Ministry of Tourism, businesses, and tourism associations in the area are a crucial investment in the ongoing reinvention taking place in Puerto Plata.

He said that having a presence on the major tourism shows is an effective way of introducing and publicizing the new image of the destination, in order to achieve the sustainable growth of this economic activity in the province.

The officer described the ITB as an ideal platform to regain the German market, considering the business opportunities that take place with German tour operators and airline executives, with a view to increase the number of visits of German tourists to Puerto Plata.

Máximo Iglesias and Jakaira Cid, President and CEO of the Tourism Cluster of Puerto Plata destination, respectively, also participated in the XLVIII edition of the ITB.

Representing VH Hotel was Spyros Vazdequis, Corporate Director of Sales and Marketing, while the Lifestyle Holidays Vacation Resort group was represented by Yohani Casilla, Director of Sales and Marketing.

Abraham Selman promoted Puerto Plata Village and Luis López, CEO of Amhsa Marina, presented the products offered by this chain, including the Grand Paradise Playa Dorada and Casa Marina hotels, located in Sosúa.

All these companies are located in the official pavilion of the Dominican Republic, which hosts some twenty five companies linked to the tourism sector of the Caribbean country.