Tourism Promotion Campaign for the French Market

The Dominican Republic is stepping up its pace in tourism promotion in France for this 3-month period of June to August, in order to take advantage of the season and its position as leader in the market, to offer “last minute” offers for now and the coming fall.

…At the same time, there will be a 30-second presentation of an official sport, totaling 1,600 spots on flat screens for the optimal viewing of the destinations,”

As part of the summer campaign, Mercedes Castillo, Director of the Office of Tourism Promotion (OPT) in France, said that throughout this month more than “300 Carlos Wagonlit agencies are wearing the Dominican colors,” in an initiative that includes Marsans and Casa de Campo tour operators.

For two weeks “the shop windows of these agencies will be exclusively dedicated to the destination and will be made up of a selection of 9 posters. At the same time, there will be a 30-second presentation of an official sport, totaling 1,600 spots on flat screens for the optimal viewing of the destinations,” according to a press release from the Ministry of Tourism.

Other communication activities scheduled for June include a “fam trip” from June 21st to the 28th in La Romana, Punta Cana y Samaná with 15 travel agents and specialized reporters. They will also set up a 100-meter fence at the main entrance of the Printemps Haussmann, from June 16th to the 29th.

From July 3-31, 200 front Windows belonging to the Tourcom Network will be decorated with Dominican images associated with the Marsans tour operators and the Bahía Príncipe, Barceló and Viva Wyndham Hotels. The commercial agents of the Tourcom Network will receive a sales manual about the DR.

The communication company “will intensify in September with a third decoration operation that will involve another 100 shop windows of the Look Voyages agencies,” as well as the distribution of 1,500 A Vacances Transat sales manuals for travel agents that will also be available with a USB memory.

There will also be a Latino “Road Show” to be held with the travel agents for two weeks. The event will culminate with a party in Paris and a cruise along the Seine River.

The Dominican Republic will also advertise in Mariée Magazine, Printemps Voyages and Voyages & Strategie Magazines.

Finally, “and as a result of the successful spring Road Show organized by the OPT in the French nations Martinique, Guadalupe y Guyana” there will also be an intense 2-month television, film and press campaign along with the local tour operators: AVS Voyages in Martinique and Penchard Voyages in Guadalupe.

The Road Show is organized with Air France, which operates two flights per week to these destinations from Santo Domingo.

Office of Press and Communications